AdPrep Guides

Advertise smarter, not harder.

Straight-talking guides on advertising a local business — what to spend, where to spend it, and how to know which ads actually drive your phone calls.

By industry

Guides for your business

For plumbers

Google Ads for Plumbers: How to Turn Searches Into Service Calls

When a pipe bursts, people reach for their phone and search. This guide covers how plumbers can capture that demand on Google without lighting money on fire.

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For HVAC companies

HVAC Advertising: How to Get More Service Calls Year-Round

HVAC demand swings hard with the weather. This guide covers how to advertise through the peaks and the slow months — and how to know which ads pay off.

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For insurance agents

Insurance Agent Advertising: How to Get More Quote Calls

Insurance is won on trust and timing. This guide covers where agents get the best return on ad spend — and how to know which ads put quote calls on your desk.

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For real estate agents

Real Estate Agent Advertising: How to Get More Buyer & Seller Leads

Real estate is hyperlocal and relationship-driven. This guide covers where agents should advertise — and how to tell which ads bring real calls, not just clicks.

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Ad strategy

Make every ad dollar count

Call attribution

How to Know Which Ads Are Actually Making Your Phone Ring

It is the most expensive question in small-business advertising: which half of your ad spend is working? Here is how to actually answer it.

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Troubleshooting

Why Am I Not Getting Calls From My Google Ads? (A Troubleshooting Checklist)

Ads running, budget spending, phone quiet. Before you give up on Google, work through this methodical checklist — the problem is usually one fixable thing.

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Channel strategy

Google Ads vs. Facebook Ads for Small Business: Which Drives More Calls?

It is the question every local business owner asks. The honest answer is that they do different jobs — here is how to choose, and how to settle it with data.

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Budgeting

How Much Should a Small Business Spend on Advertising?

There is no magic number — but there is a way to decide that beats copying a rule of thumb. Start from what a customer is worth to you.

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